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broadhead is proud to share the ”Future of Transportation” podcast, where we host regular chats with experts in the transportation industry. We are an advertising and communications agency powering brands that are creating the future of transportation. SOLVING PROBLEMS THROUGH INSIGHT AND CREATIVITY For years, we’ve helped clients in every type of industry and category. We still do. But in that time, we’ve developed extensive consultative and creative expertise in nearly every facet of the transportation industry, particularly those areas that represent the future. Autonomous vehicles, connected systems, electrification, safety technology, infrastructure and more. If it moves people or products, we know it. WORKING AS YOUR CHANGE AGENTS We live to create unfair competitive advantages for our clients. With all the changes coming to business – and to the transportation industry in particular – those advantages are more important than ever. We’re skilled in helping clients adjust to these new normals by navigating big change and uncertainty. Using insights, data and experience, we can help you quickly develop strategic and creative solutions that drive results. WE BELIEVE IDEAS ARE GREATER THAN TACTICS That’s because ideas are bigger. They’re borne out of truths and connect with people on an emotional level, addressing their concerns, their wants and their needs. The ideas we develop aren’t made in a vacuum. They’re driven by research, strategy and an uncommon understanding of our clients and their customers. We work to inspire them and produce work that is bold, memorable and relevant. Work that elevates the brand experience and gets our clients talked about. To do that, of course, we do use a few tactics.
Episodes
Sunday Jul 18, 2021
Sunday Jul 18, 2021
- Brightline's "Too Long to Drive, Too Short to Fly" niche
- Their opportunity to make the government's money go further
- Moving away from transportation as a commodity, and making it more of an experience
- The benefits of powering trains and stations with green energy
Please leave us a review or rating wherever you're listening, and visit us at hmhagency.com to learn more. Thanks!
Monday Jun 21, 2021
Monday Jun 21, 2021
- The UW Urban Freight Lab's "Final 50 Feet" Research Program
- COVID's impact on urban delivery
- Steps that Amazon has taken to make a positive impact
- Why reducing failed delivery rates is so important
Please leave us a review or rating wherever you're listening, and visit us at hmhagency.com to learn more. Thanks!
Monday May 10, 2021
Monday May 10, 2021
Our guest for this episode is futurist Minsoo Pak, who says his job is looking not at one conceivable future, but at multiple conceivable futures.
The discussion covers topics including:
- What related downstream industries are affected by the widespread adoption of electric vehicles
- How autonomous vehicles might impact workplaces and the automobile industry in general including things your vehicle can do when you’re not using it – like generating revenue
- The roles of intelligent automation and machine learning
- COVID’s effect on how people will move, commute and gather
- Change in regional travel, with a possible move from air to rail transportation
Please subscribe and leave us a review wherever you're listening, and visit us at hmhagency.com. Thank you.
Friday Apr 30, 2021
Friday Apr 30, 2021
The guest for this episode is Jacob Bolin, program manager for Plug-in NC, a North Carolina statewide program that works to increase adoption, resources and collaboration for electric vehicles and charging infrastructure.
Jacob shared his thoughts on:
- Consumer barriers to entry in the EV space
- Why charging isn’t as difficult as some people think
- What some states are doing right – and wrong – with regard to EV adoption
- Interesting efforts by utility companies and municipalities
- Why fleet cost of ownership can overcome an initially higher purchase price
Please subscribe and leave us a review wherever you're listening, and visit us at hmhagency.com. Thank you!
Monday Apr 26, 2021
Monday Apr 26, 2021
The guest for this episode is Paul Cozza, former CEO of the North Carolina State Ports Authority. Paul shared his thoughts on:
- Innovations in supply chain logistics during the COVID-19 pandemic
- New technologies that will have an impact on the transportation industry
- New industries and businesses that he's curious about
- Listening to your customers
- ... and more!
Please subscribe and leave us a review wherever you're listening, and visit us at hmhagency.com. Thank you!
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
The guest for our premiere episode is HMH President Ed Herinckx, who shares some thoughts on:
- Why HMH focuses its efforts on the transportation industry.
- How marketing changes – or doesn’t – between traditional products and newer offerings such as electric vehicles and autonomous driving.
- An app idea that involves multiple modes of transportation.
- Questions that we should consider asking transportation experts in future episodes.
Please subscribe and leave us a review wherever you're listening, and visit us at hmhagency.com. Thank you!